Measures of Transit Ambassador and Outreach Program Effectiveness

Transportation Research Board

Buyer seeks to develop guidelines and resources for transit agencies to evaluate the effectiveness of ambassador programs and mental health outreach initiatives. The research will help agencies measure outcomes of programs addressing homelessness, substance use, and mental health issues affecting transit systems. Buyer requires a comprehensive analysis of different program types, best practices, and practical evaluation methods. The project aims to create standardized metrics and tools to demonstrate program effectiveness and return on investment.

• 6/26/2025 - Posted Date
• 8/14/2025 - Proposal Due Date
• 11/30/2025 - Authorization to Begin Work

• Compare different types of ambassador and outreach programs
• Create common language guide for describing programs
• Identify best practices and funding opportunities
• Develop evaluation methods for program effectiveness
• Create matrix to measure program benefits and ROI
• Design performance metrics and targets
• Conduct stakeholder interviews and focus groups
• Develop case studies of successful programs
• Create evaluation frameworks and checklists
• Design online resources and fact sheets
• Produce implementation recommendations technical memorandum
• Create presentation slide deck for webinars
• Analyze impacts on ridership and public safety
• Assess program effects on transit operations
• Evaluate responses to homelessness and substance use issues
• Document trauma-informed care approaches
• Research sustainable funding models
• Develop standards for program evaluation
• Analyze sociopolitical factors affecting program success
• Identify innovative evaluation methodologies