Innovative Marketing and Customer Communication Strategies for Rural Transit

Transportation Research Board

Buyer seeks to develop practical guidance and resources for rural transit agencies to enhance marketing and customer communication strategies. The project will identify best practices, tools, and innovative techniques for rural transit marketing. Buyer requires deliverables that assist agencies in implementing effective marketing approaches with limited resources. The 18-month project will result in practical implementation tools like videos, toolkits, and interactive matrices.

• 6/26/2025 - Posted Date
• 8/14/2025 - Proposal Due Date
• 11/1/2025 - Authorization to Begin Work

• Develop systematic method for rural transit agencies to prioritize marketing needs
• Identify existing literature on transit marketing strategies relevant to rural communities
• Document effective rider outreach and community engagement strategies
• Identify staff roles and responsibilities for marketing activities
• Identify best practices including AI and emerging technologies
• Provide framework for planning marketing campaigns
• Develop approaches for targeting existing populations and capturing new riders
• Create ROI measurement tools and performance metrics
• Develop practical recommendations for specific marketing scenarios
• Create implementation plan for research findings