This RFP is currently open for proposals.
Sign up for an account to get RFPs matching your business in your inbox.
Ad Buying Software Platform
8/5/2025
$90,000 per year average
San Diego, CA
San Diego Metropolitan Transit System
Buyer is seeking access to an Ad Buying Software Platform that provides premium online ad inventory at competitive prices. The platform will allow the buyer's Marketing department to purchase display, paid search, and video digital ads. Buyer requires a comprehensive solution with targeting capabilities, brand safety measures, and detailed reporting. The contract term is one year with four one-year options.
- 7/2/2025 - Pre-Proposal Meeting
- 7/8/2025 - Deadline for Questions/Clarifications
- 8/5/2025 - Proposal Due Date
- 9/15/2025 - Proposal Presentations/Interviews
- 11/20/2025 - Anticipated Contract Award
- Five years of relevant experience
- Previous experience with public agencies, transit entities, or corporations
- Ability to meet insurance requirements
- Provide secure cloud-hosted ad buying software platform
- Support multi-channel ad solutions across desktop, mobile, native, display, video, audio
- Implement brand safety measures through third-party verification
- Offer targeting capabilities by geofencing, demographics, and contextual search
- Enable campaign optimization for performance improvement
- Provide comprehensive reporting dashboard with data visualization
- Maintain data for minimum 18 months with export capability
- Offer year-over-year performance comparison
- Support multiple admin user accounts
- Deliver onboarding training for software and reporting features