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Media Audit and Advertising Services
8/5/2025
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Fayetteville, North Carolina
Fayetteville Technical Community College
Buyer seeks qualified vendors for comprehensive Media Audit and Advertising Services. The project involves evaluating the effectiveness of current marketing investments and developing data-driven advertising plans to improve student enrollment outcomes. The selected vendor will conduct an in-depth evaluation of advertising efforts, followed by strategic media planning, implementation, performance analysis, and reporting. This initiative supports buyer's strategic priorities to modernize outreach efforts and implement data-driven marketing decisions.
- 6/25/2025 - Issue RFP
- 7/7/2025 - Submit Written Questions
- 7/21/2025 - Provide Response to Questions
- 8/5/2025 - Proposal Due Date
- Experience with public/private sector clients of similar size
- Higher-level advertising campaign success
- Experience with military/veteran marketing
- Familiarity with Fort Bragg area
- Proven track record in adult learner recruitment
- Conduct comprehensive media audit of past 24 months
- Analyze campaign performance across all channels
- Evaluate digital presence and SEO performance
- Develop audience-focused media plans for different student segments
- Execute media buys across recommended channels
- Implement tracking and attribution systems
- Provide weekly performance reports and monthly analysis
- Conduct competitive market analysis
- Design strategies for military-connected students
- Optimize budget allocation across channels