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Voter Education Program
Office of Elections
Buyer seeks to procure a voter education program to assist with accomplishing its mission to provide secure, accessible, and convenient election services to all citizens statewide. The program includes developing and managing an integrated voter education campaign with messaging covering voter registration, voting by mail, accessibility options, and election deadlines. Buyer requires the contractor to provide expertise in marketing, advertising, production, and media buying while maintaining consistent branding across all platforms. The contract term is from Notice to Proceed through December 31, 2026, with six optional 24-month extensions.
- 7/11/2025 - Deadline for written questions
- 7/18/2025 - Issue addendum for responses to questions
- 8/4/2025 - Proposal Due Date
- 8/8/2025 - Proposal evaluation
- 8/22/2025 - Best and final offers due
- 8/29/2025 - Notice of Award
- Develop overall voter education campaign with guerilla marketing components
- Create and execute television and radio advertising campaigns
- Produce branded outreach materials in multiple languages
- Design and publish print and digital voter guides
- Develop social media content strategy and maintain consistent branding
- Coordinate community events targeting underrepresented voter populations
- Create educational videos on voting processes and election security
- Generate partnerships with social media influencers
- Develop messaging for voter registration awareness campaigns
- Implement website branding within state template guidelines