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Communications Audit

8/4/2025
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Lexington, SC

Lexington County School District One

Buyer seeks a qualified firm to conduct a comprehensive communications audit and develop a strategic communications framework. The audit will assess the effectiveness of the district's communications across all platforms and provide data-driven recommendations. Buyer aims to strengthen relationships and increase engagement among students, employees, and families through consistent, high-quality communication strategies that support their Strategic Plan.

  • 6/30/2025 - Pre-Proposal Conference
  • 7/1/2025 - Last Date for Submission of Questions
  • 7/7/2025 - Amendment One Posted
  • 8/4/2025 - Proposal Due Date
  • 8/22/2025 - Intent to Award
  • Experience conducting communications audits for school districts
  • Expertise in K-12 communications and stakeholder engagement
  • Ability to complete project within established timeframe
  • Assess effectiveness of district communications across all platforms
  • Evaluate digital tools including websites, ParentSquare, and social media
  • Review print materials and video content for clarity and brand consistency
  • Conduct stakeholder surveys and focus groups in English and Spanish
  • Analyze local media coverage and social media sentiment
  • Benchmark communication practices against similar school districts
  • Create a strategic communications framework supporting the district's strategic plan
  • Develop metrics for evaluating communication impact and engagement
  • Identify methods to update communications plan annually
  • Present findings and recommendations to district leadership
Odo - Communications Audit