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Communications Audit
8/4/2025
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Lexington, SC
Lexington County School District One
Buyer seeks a qualified firm to conduct a comprehensive communications audit and develop a strategic communications framework. The audit will assess the effectiveness of the district's communications across all platforms and provide data-driven recommendations. Buyer aims to strengthen relationships and increase engagement among students, employees, and families through consistent, high-quality communication strategies that support their Strategic Plan.
- 6/30/2025 - Pre-Proposal Conference
- 7/1/2025 - Last Date for Submission of Questions
- 7/7/2025 - Amendment One Posted
- 8/4/2025 - Proposal Due Date
- 8/22/2025 - Intent to Award
- Experience conducting communications audits for school districts
- Expertise in K-12 communications and stakeholder engagement
- Ability to complete project within established timeframe
- Assess effectiveness of district communications across all platforms
- Evaluate digital tools including websites, ParentSquare, and social media
- Review print materials and video content for clarity and brand consistency
- Conduct stakeholder surveys and focus groups in English and Spanish
- Analyze local media coverage and social media sentiment
- Benchmark communication practices against similar school districts
- Create a strategic communications framework supporting the district's strategic plan
- Develop metrics for evaluating communication impact and engagement
- Identify methods to update communications plan annually
- Present findings and recommendations to district leadership