Napa Tourism Improvement Destination Marketing Services

City of Napa

Buyer seeks destination marketing services for the City of Napa tourism improvement. Services include creative development, digital marketing, social media management, and public relations. Proposers may submit for the entire scope or specific components, with the buyer anticipating working with no more than three agencies. The contract period begins November 2025 with potential renewal in July 2026.

• 6/30/2025 - RFP Release Date
• 7/16/2025 - Pre-Submittal Meeting
• 7/23/2025 - Request for Information Deadline
• 7/31/2025 - Proposal Due Date
• 9/15/2025 - Notice of Selection Date
• 11/1/2025 - Commencement of Services

• Brand refresh and refinement
• Creative asset development
• Blog writing and email marketing campaigns
• Website management, hosting, and SEO
• Paid digital media strategy and execution
• Organic social media development and management
• Influencer engagement and campaign management
• Traditional media relations
• Paid public relations and media placements
• Professional photography and video production
• Destination branding and image creation
• Interactive website development
• Project coordination across multiple service areas
• Social media campaign execution
• Brand identity management for tourism destination
• Marketing strategy development for tourism
• Content creation for multiple platforms
• Performance measurement and analytics reporting
• Creative concept development
• Destination marketing coordination and implementation