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Development of Mobile Application, Printed Map, Marketing Plan, and Community Engagement for African American Heritage Trail
7/29/2025
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Williamsburg, Virginia
City of Williamsburg
Buyer seeks to develop a comprehensive mobile application, printed map, marketing plan, and community engagement initiatives for an African American Heritage Trail. The project involves creating an engaging, accessible experience for a two-mile ADA-accessible pedestrian route in downtown Williamsburg. The initiative aims to share untold stories of people, places, and events important to the African American community, with completion targeted for the 250th anniversary events in 2026.
- 7/1/2025 - Publication Date
- 7/29/2025 - Bid Opening
- 7/29/2025 - Proposal Due Date
- 5/1/2026 - Project Launch Target
Refer to RFP
- Design and develop mobile application for heritage trail
- Create audio content for historical sites on trail
- Produce visual content showcasing African American heritage
- Design complementary printed map with trail sites
- Develop comprehensive marketing plan for trail launch
- Implement community engagement initiatives
- Create content management system for ongoing updates
- Ensure ADA accessibility in all digital components
- Incorporate historical narrative into mobile experience
- Design user interface reflecting cultural significance
- Conduct testing and quality assurance
- Facilitate app store submission and approval
- Provide CMS deployment and staff training
- Support project roll-out activities
- Coordinate with advisory committee and descendant community
- Design interpretive content compatible with physical signage
- Create engaging user experience for historical information
- Develop technology solution aligned with 250th anniversary events
- Integrate brick 'breadcrumbs' concept into digital experience
- Produce deliverables meeting May 2026 launch timeline