Marketing and Sale of Waterfront Property in Mount Clemens

City of Mount Clemens

Buyer seeks marketing and sales services for an 11-acre waterfront property located on Lake St. Clair in Harrison Township, Michigan. The property currently hosts the city's water filtration plant which will be decommissioned within two years. Buyer aims to proactively market and sell this valuable asset at the highest possible value before demolition. The successful proposer will develop a comprehensive marketing strategy, create promotional materials, and facilitate the entire sales process.

• 7/29/2025 - Proposal Due Date
• 7/29/2027 - Decommissioning of water plant

• Possess appropriate licenses, permits and tariffs
• Experience with local real estate trends
• Active memberships in Multiple Listing Services
• Capacity to serve active clients
• Experience selling vacant commercial/residential properties
• Experience with real estate transactions using partners
• Strong negotiation skills
• Relevant experience over past five years

• Conduct comprehensive market analysis to identify potential buyers
• Develop strategic marketing plan highlighting waterfront features
• Create promotional materials including digital and print media
• Complete property highest and best use analysis
• Review site physical due diligence and identify constraints
• Research comparable sales of similar waterfront properties
• Interview developers and stakeholders about market opportunities
• Prepare detailed offering memorandum with site description
• Determine range of property value expectations
• Assist with negotiations and documentation through closing
• Coordinate with city officials on regulatory compliance
• Assess development approach options including demolition considerations
• Facilitate brownfield and other incentives to enhance value
• Implement active marketing including signage and listings
• Vet proposals and present offers to City Commission
• Coordinate selection process and interviews as needed
• Engage in outreach to real estate developers and investors
• Market the 11-acre waterfront property with 450 feet frontage
• Identify development opportunities for soon-to-be decommissioned water plant
• Position property for highest possible value realization