Fire Protection & Prevention: The Community Education Expansion Project Marketing Agency Services

Butte County Department of General Services

Buyer seeks a marketing agency to develop and implement a fire protection and prevention education campaign targeting Butte County's remote rural communities. The project spans 36 months and aims to transform community attitudes about fire safety. The campaign will use multiple media channels to reach isolated residents and promote property maintenance for wildfire prevention. Buyer requires expertise in social media, video production, and community outreach strategies tailored for rural audiences.

• 6/27/2025 - Solicitation Publication
• 7/3/2025 - Final Date to Submit Questions
• 7/10/2025 - Questions Answered via Addendum
• 7/24/2025 - Proposal Due Date
• 7/31/2025 - Estimated Preliminary Evaluation Completed
• 8/7/2025 - Estimated Evaluation Completion
• 8/26/2025 - Estimated Award of Contract

• Develop and implement comprehensive fire prevention education campaign over three years
• Create brand development including logos, taglines, and messaging
• Produce videos and digital content for multiple communication channels
• Coordinate community events and speaking engagements
• Develop digital, broadcast, print, and billboard marketing materials
• Provide dedicated social media expert to collaborate with County Fire Department
• Create content targeting residents in remote rural communities
• Enhance the 4th Grade Youth Fire Preparedness Program
• Measure campaign effectiveness through data collection and meaningful metrics
• Develop location-specific collateral for rural communities