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Marketing Strategy and Advertising
7/22/2025
$600,000 to $1,200,000 per year
Denver, Colorado
Denver Water
Buyer is seeking a strategic marketing agency to develop a targeted communications framework that aligns programs, initiatives, and educational offerings with distinct customer segments. The framework will guide message development and channel selection to effectively engage each audience. The work will support key initiatives including the Lead Reduction Program, Water Efficiency Program, and Main Replacement Program. Buyer needs the selected agency to design and execute engagement strategies tailored to priority audiences defined in their customer personas research.
- 7/8/2025 - Pre-proposal Conference RSVP Deadline
- 7/9/2025 - Pre-proposal Conference (Virtual)
- 7/10/2025 - Requests for Clarification Deadline
- 7/11/2025 - Response to Written Requests
- 7/22/2025 - Proposal Due Date
- 8/26/2025 - Finalist Interviews
Refer to RFP
- Develop targeted communications framework for customer segments
- Create multicultural bilingual creative content in English and Spanish
- Execute media buying strategy across various channels
- Design digital experiences including website optimization
- Map customer segments to relevant programs and initiatives
- Develop tailored messaging strategies for each audience segment
- Implement program-specific campaigns for Lead Reduction Program
- Create strategies to promote water-efficient landscaping
- Track and evaluate KPIs in Power BI-compatible format
- Expand Denver Water's email subscriber base