City of Maplewood

Buyer seeks an experienced professional or firm to lead a transformative citywide branding initiative. The project aims to modernize Maplewood's identity while authentically reflecting the community's values, diversity, and vibrancy. The initiative requires creating a unified, modern brand with flexible variations for different departments while maintaining cohesion. This strategic project will serve as a foundation for how the city communicates, connects, and grows.

• 6/5/2025 - Request for Proposal Issued
• 6/20/2025 - Deadline for Vendors to Submit Written Questions
• 6/23/2025 - Final Date for City's Response to Vendor's Questions
• 7/22/2025 - Proposal Due Date
• 7/23/2025 - Proposals will be evaluated and interviews may be held
• 8/4/2025 - Anticipated Contract Award

• Conduct research with community and staff to determine values and identity
• Develop City logo, variations, and tagline that represent community identity
• Create sub-brands for departments while maintaining their distinct identities
• Design accessible color palette for both print and web applications
• Establish readable fonts compatible with print and online contexts
• Develop vertical and horizontal logo variations across multiple platforms
• Create templates for brochures, PowerPoint, letterhead, business cards, and reports
• Produce comprehensive brand style guide with usage instructions
• Formulate launch plan for branding campaign implementation
• Provide brand consultation for 12 months after completion