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Regional Travel Demand Management Program Naming & Branding

Proposal Due7/21/2025

Budget-

LocationSt. Paul, MN

Buyer

Metropolitan Council

Brief Description

Buyer is seeking a consultant to develop a new, compelling and cohesive brand identity focused on shifting travel behaviors toward more efficient, sustainable, and healthy transportation choices. This new brand supports educating and serving the public and supporting regional clients located in the Twin Cities metropolitan area.

Key Dates

6/23/2025 - Issue Date
7/21/2025 - Proposal Due Date
9/1/2025 - Award Date

Minimum QualificationsRefer to RFP

Task Summary

Develop new brand identity for travel program
Create cohesive brand strategy focused on sustainable transportation
Design visual identity elements for the program
Develop naming strategy for regional travel initiative
Create messaging to promote efficient transportation choices
Design materials to educate public on sustainable travel options
Develop brand guidelines for regional client support
Create assets to support behavior change toward healthy transportation
Conduct market research to inform branding decisions
Develop implementation strategy for new travel program brand