Way to Go Creative Agency Support

Denver Regional Council of Governments

Buyer seeks a creative agency to develop and execute advertising campaigns that effectively promote transportation demand management throughout the Denver metropolitan region. The primary goal is to improve air quality by decreasing single-occupant vehicle travel and reducing overall vehicle miles traveled. The agency will promote sustainable commuting options including telework, transit, carpool/vanpool, biking, and walking. Buyer requires comprehensive marketing plans for both employer (B2B) and commuter (B2C) audiences.

• 7/8/2025 - Questions Due
• 7/10/2025 - Question Responses Posted
• 7/21/2025 - Proposal Due Date
• 8/4/2025 - Interviews
• 9/4/2025 - Contract Negotiations Begin

• Develop annual advertising and marketing plan for transportation demand management
• Develop tactical marketing plan utilizing diverse traditional and non-traditional media
• Create and produce advertising materials for multiple media platforms
• Identify target audiences for marketing campaigns
• Develop collaboration opportunities and co-branded materials for transportation management associations
• Establish performance goals and provide ongoing analysis of marketing success
• Create and execute public relations and media strategy
• Negotiate and place media buys without markup
• Produce promotional materials for events, sponsorships and campaigns
• Present regular progress updates to partners and stakeholders