California State Lottery

Buyer seeks qualified vendors to produce instant lottery tickets (Scratchers) and provide associated services to maximize profits and contributions to California public schools. Buyer intends to award contracts to both a Primary Contractor (approximately 70% of games) and Secondary Contractor(s). The base contract term is six years with potential extensions up to an additional six years. Scratchers represent over 70% of buyer's sales, generating more than $6.6 billion in sales during FY 23-24.

• 6/3/2025 - Intent to Bid/Written Questions Due
• 6/17/2025 - Responses to Written Questions
• 7/17/2025 - Proposal Due Date
• 9/1/2025 - Notice of Intent to Award Posted
• 9/25/2025 - Commission Approval to Award Contract
• 12/1/2025 - Projected Contract Start Date

• Experience with lottery contracts comparable in size and volume to California

• Manufacture high-quality Scratchers tickets with varying price points
• Provide graphics and creative design capabilities for eye-catching tickets
• Develop prize structures and game programming that engage players
• Create special production tickets with innovative features
• Implement comprehensive quality control and security measures
• Deliver tickets efficiently according to contractual timelines
• Provide marketing and sales support services
• Contribute financial marketing support of $120,000 monthly
• Conduct market research for new Scratchers concepts
• Integrate proprietary capabilities with Lottery digital platforms