Nevada Division of Tourism

Buyer seeks a qualified vendor to provide Ad Evaluation Study services for Nevada tourism advertising. The study will evaluate television, print, digital, and mobile marketing components to determine if they effectively communicate the state brand's intended message. Buyer requires both qualitative and quantitative research to test ads with key audiences. The contract will run for four fiscal years with two studies anticipated during this period.

• 6/26/2025 - Deadline for questions
• 7/3/2025 - Answers posted
• 7/14/2025 - Deadline for references
• 7/15/2025 - Proposal Due Date
• 7/23/2025 - Notice of intent (estimated)
• 8/4/2025 - Notice of award (estimated)
• 9/11/2025 - Contract start date (estimated)

• Must be registered at nevadaepro.com
• Must hold a Nevada business license
• Must hold an active entity registration in sam.gov
• Must not engage in a boycott of Israel
• Must comply with data encryption and stateside data requirements

• Design and develop a research program to evaluate advertising effectiveness
• Conduct qualitative research including focus group interviews
• Perform quantitative surveys with innovative ad testing tools
• Test ads across television, print, digital and mobile formats
• Measure emotional and functional benefits of advertising
• Compare Nevada tourism ads with competing destinations
• Analyze how previous Nevada visitation impacts ad effectiveness
• Provide comprehensive data analysis and reporting
• Deliver video recordings of all interviews
• Present findings in person or virtually