Direct Marketing Services

Idaho Public Television

Buyer seeks a qualified firm to provide direct marketing services for donor acquisition, retention, and cultivation. Services include strategic planning and implementation of printed quarterly direct mailings, regular on-going campaigns, one-off campaigns, and responsive digital strategies. The contractor must provide full-service direct marketing services with capabilities in both print and digital channels to maximize fundraising results. Buyer relies on donor contributions for 70% of its funding and needs a strategic partner to enhance fundraising effectiveness.

• 6/18/2025 - Pre-Proposal Meeting
• 6/26/2025 - Deadline to submit questions
• 7/15/2025 - Public Opening Date
• 7/15/2025 - Proposal Due Date
• 8/29/2025 - Anticipated Award Date

• Minimum five years experience in Direct Marketing
• Minimum five years experience providing multiplatform services to PBS entities
• Experience with Allegiance Database data analysis
• Experience with predictive modeling segmentation
• Ability to develop integrated digital campaigns

• Strategic planning for donor acquisition and retention campaigns
• Design and execute quarterly direct mail campaigns
• Create integrated digital fundraising strategies
• Develop and manage monthly donor renewal series
• Conduct A/B testing and analyze campaign performance
• Provide list segmentation and acquisition services
• Develop retargeting campaigns to boost direct mail results
• Design responsive digital marketing assets
• Create and manage e-mail renewal reminders
• Provide comprehensive campaign performance analytics and reporting