Tourism Public Relations & Marketing Services in the United Kingdom and Ireland

State of Texas Office of the Governor

Buyer seeks a vendor to provide tourism public relations and marketing services in the United Kingdom and Ireland. Buyer requires comprehensive strategies targeting consumers, media, and travel trade professionals to create a positive image of Texas as a premier travel destination. Services include media relations, social media strategy, consumer promotions, travel trade engagement, and crisis management. Buyer aims to expand travelers' perceptions beyond stereotypical Texas images and highlight diverse travel experiences the state offers.

• 6/17/2025 - HSP Pre-Bid Conference
• 6/20/2025 - Deadline for Submitting Questions
• 6/24/2025 - OOG's Response to Questions Posted
• 6/26/2025 - Deadline for HSP Courtesy Review Request
• 6/27/2025 - OOG Provides HSP Courtesy Review
• 7/14/2025 - Proposal Due Date
• 9/1/2025 - Anticipated Start Date

• Maintain fully operational physical office in United Kingdom
• Experience working with tourism accounts in target markets
• Staff proficient in English language
• Experience with media relations and travel trade marketing

• Generate positive media coverage of Texas as a travel destination
• Develop and implement a robust social media strategy
• Conduct high-profile integrated consumer promotions
• Lead promotion of Texas to travel trade professionals
• Create effective cooperative marketing programs with industry partners
• Organize and execute media familiarization tours to Texas
• Conduct media missions and press events in target markets
• Plan and implement travel trade familiarization tours
• Develop crisis management strategies for tourism situations
• Track and report media placements with advertising value equivalency