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Tourism Public Relations & Marketing Services in the United Kingdom and Ireland

7/14/2025
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Austin, Texas

Office of the Governor of Texas

Buyer seeks qualified respondents to provide tourism public relations and marketing services in the United Kingdom and Ireland. The contractor will implement a comprehensive campaign to create a positive image of Texas as a premier travel destination. Services include media relations, social media strategy, consumer promotions, and Travel Trade coordination. The goal is to enhance and extend local economic development by generating non-Texan travel to the state.

  • 6/17/2025 - HSP Pre-Bid Conference
  • 6/20/2025 - Deadline for Solicitation Questions
  • 6/24/2025 - Response to Questions Posted
  • 6/26/2025 - HSP Courtesy Review Request Deadline
  • 7/14/2025 - Proposal Due Date
  • 9/1/2025 - Anticipated Start Date
  • Must maintain fully operational physical office in United Kingdom
  • Account team must be proficient in English language
  • Experience with tourism, travel and DMO accounts
  • Generate positive media coverage of Texas as a premier travel destination
  • Develop and implement robust social media strategy
  • Conduct high-profile integrated consumer promotions
  • Lead promotional efforts to Travel Trade professionals
  • Create effective cooperative marketing programs with Texas partners
  • Organize and execute Media FAM tours and missions
  • Coordinate Travel Trade FAM tours and sales missions
  • Provide crisis management services for tourism-related issues
  • Develop and implement annual Public Relations and Marketing Plan
  • Track and report media placements and campaign performance metrics