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Tourism Public Relations & Marketing Services in the United Kingdom and Ireland
7/14/2025
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Austin, Texas
Office of the Governor of Texas
Buyer seeks qualified respondents to provide tourism public relations and marketing services in the United Kingdom and Ireland. The contractor will implement a comprehensive campaign to create a positive image of Texas as a premier travel destination. Services include media relations, social media strategy, consumer promotions, and Travel Trade coordination. The goal is to enhance and extend local economic development by generating non-Texan travel to the state.
- 6/17/2025 - HSP Pre-Bid Conference
- 6/20/2025 - Deadline for Solicitation Questions
- 6/24/2025 - Response to Questions Posted
- 6/26/2025 - HSP Courtesy Review Request Deadline
- 7/14/2025 - Proposal Due Date
- 9/1/2025 - Anticipated Start Date
- Must maintain fully operational physical office in United Kingdom
- Account team must be proficient in English language
- Experience with tourism, travel and DMO accounts
- Generate positive media coverage of Texas as a premier travel destination
- Develop and implement robust social media strategy
- Conduct high-profile integrated consumer promotions
- Lead promotional efforts to Travel Trade professionals
- Create effective cooperative marketing programs with Texas partners
- Organize and execute Media FAM tours and missions
- Coordinate Travel Trade FAM tours and sales missions
- Provide crisis management services for tourism-related issues
- Develop and implement annual Public Relations and Marketing Plan
- Track and report media placements and campaign performance metrics