Comprehensive Strategic Media Planning And Buying Services

Del Mar College

Buyer seeks an agency partner to provide comprehensive strategic media planning, buying, and related support services for marketing campaigns. The agency will develop an integrated media plan to support enrollment and brand awareness goals under the 'Own Your Dreams' campaign. Services include media buying across traditional and digital channels, advanced audience targeting, lead generation with CRM integration, and performance analytics. Buyer requires a strategic partner to extend the reach and impact of marketing efforts with minimal creative production.

• 7/14/2025 - Proposal Due Date

• Been in business providing similar services for at least three years
• Provide minimum of three references of educational or public sector clients
• Have experience marketing to diverse, multi-cultural communities

• Develop annual integrated media plan aligned with enrollment cycles
• Execute and manage all paid media placements across channels
• Utilize data-driven targeting methods to reach prospective students
• Drive lead generation with seamless CRM integration into Element451
• Provide robust performance tracking and campaign optimization
• Collaborate on analyzing campaign outcomes and enrollment funnel
• Advise on messaging and creative optimization for media channels
• Secure efficient media rates and added value opportunities
• Design campaigns targeting key demographics within service area
• Link marketing leads to enrollments for ROI analysis