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Comprehensive Rebranding

Proposal Due7/11/2025

Budget-

LocationSpringfield, Illinois

Buyer

Teachers' Retirement System of the State of Illinois

Brief Description

Buyer is seeking comprehensive rebranding services for one of the largest public pension systems in the United States. The project requires developing a cohesive brand strategy that aligns with the organization's mission, vision, and values. Buyer serves over 456,000 members with over $74.37 billion in assets and requires a partner experienced in public sector rebranding.

Key Dates

6/13/2025 - RFI Issued
7/11/2025 - Proposal Due Date

Minimum QualificationsRefer to RFP

Task Summary

Develop cohesive brand strategy aligned with mission and values
Create comprehensive brand book with visual identity guidelines
Design messaging frameworks for various stakeholder groups
Conduct stakeholder engagement for needs assessment
Identify and resolve potential rebranding challenges
Develop implementation plan across all touchpoints
Create digital-first branding strategies
Design new visual identity elements
Develop timeline across preparation, execution, and sustainment phases
Establish documentation and communication procedures