Digital Advertising

Kansas City Kansas Community College

Buyer is seeking an experienced digital advertising service provider to promote their institution to prospective students. The project involves promoting four educational pillars: Technical Education, Health, Transfer/General, and Hispanic students. Buyer plans to contract for 2 years with an option to renew for an additional two years. Services include digital media planning, buying, management, analytics, and creative asset development.

• 6/19/2025 - RFP Issued
• 7/1/2025 - Question/Clarification Deadline
• 7/11/2025 - Proposal Due Date

• Demonstrated full-service digital advertising expertise
• 5+ years experience working with higher education clients
• Google Premiere Partner certification
• Full team with proven higher education marketing experience
• Experience in ROI measurement and customer tracking technologies

• Develop comprehensive digital advertising strategy across multiple platforms
• Manage Google display ads, SEM/PPC, and social media campaigns
• Create ad copy including bilingual elements for Hispanic audience
• Provide real-time reporting dashboard with monthly analysis calls
• Implement conversion tracking through Google Tag Manager
• Host or provide creative direction for campaign landing pages
• Create and optimize SEM ad copy, ad groups, and keywords
• Manage CTV/Streaming and OTT advertising placements
• Demonstrate ROI measurement and geofencing technologies
• Promote four distinct educational pillars across all channels