Advertising Agency Services for Air Education and Training Command Recruiting

Department of Defense, Air Education and Training Command

Buyer seeks comprehensive advertising agency services to support recruiting efforts for the Department of the Air Force. The contractor will develop and execute innovative, data-driven marketing campaigns to generate high-quality leads and enhance brand awareness among target audiences. Services must comply with Department of Defense regulations while leveraging modern advertising technologies like AI-driven targeting. The contractor will provide full-service support including campaign strategy, creative development, media planning, and performance analytics.

• 7/11/2025 - Proposal Due Date
• 12/1/2025 - Period of Performance Start
• 11/30/2030 - Period of Performance End

• Experience with AI or emerging Leads Management technologies
• Experience targeting Gen Z/Gen Alpha for recruitment
• Experience targeting influencers of Gen Z/Gen Alpha
• Ability to manage multiple integrated tech platforms
• Experience with programmatic advertising and AI-driven targeting

• Develop AI-driven advertising strategies targeting 18-42 year-olds
• Create DAF-specific campaign plans for state and regional recruiting needs
• Produce high-quality creative assets maintaining consistent cross-component branding
• Execute media plans across digital and traditional channels using AI targeting
• Implement AI-driven ad personalization for tailored content delivery
• Develop innovative campaign formats like digital scavenger hunts for Gen Z
• Provide real-time, customizable analytics dashboards for DAF stakeholders
• Ensure API integration with Lead Management Center systems
• Conduct A/B testing and audience segmentation to refine campaigns
• Incorporate influencer partnerships adhering to DoD guidelines
• Ensure all digital assets meet WCAG 2.1 Level AA accessibility standards
• Use AI to optimize ad spend for high-potential audience segments
• Manage campaign logistics using agile methodologies
• Develop contingency plans for potential campaign disruptions
• Evaluate emerging advertising technologies for potential DoD integration
• Target influencers of Gen Z/Alpha for high-value decision processes
• Support component-specific recruiting with tailored messaging
• Conduct regular audits of third-party ad tech vendors
• Create predictive insights to anticipate trends for future campaigns
• Provide AI-enhanced monthly, quarterly and annual performance reports