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Market Research Services
Delaware Lottery
Buyer seeks professional services to conduct consumer and resident research to support lottery sales, products, and marketing efforts. The successful vendor will perform at least four separate research studies over a two-year contract period. Research will focus on lottery perceptions, game awareness, player behavior, and marketing effectiveness. Buyer requires full-service market research capabilities including online surveys, focus groups, and multimodal research methodologies.
- 6/17/2025 - Deadline for Questions
- 6/24/2025 - Response to Questions Posted by
- 7/11/2025 - Proposal Due Date
- 8/4/2025 - Estimated Notification of Award
- Must provide Delaware license(s) and necessary certification(s)
- Must obtain Delaware business license before contract execution
- Must provide proof of required insurance coverage
- Must provide at least three business references
- Conduct Delaware Resident Studies
- Perform Ticket Lottery Player Studies
- Develop and program questionnaires
- Analyze game awareness and player behavior
- Research corporate and brand image perceptions
- Examine messaging and advertising awareness
- Investigate Play Responsibly campaign awareness
- Analyze game participation and crossplay patterns
- Create executive PowerPoint presentations
- Deliver data tables and crosstabs
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