Clemson University

Buyer is seeking a well-established social media management solution for its Division of Marketing & Communications. The system must support content creation, publishing, paid integration, analytics, scheduling, and approval flows. Buyer requires a comprehensive solution including implementation, training and ongoing support. The solution should enable managing all social channels in one system and include robust analytics for performance tracking.

• 8/7/2020 - Implementation timeline
• 7/11/2025 - Proposal Due Date

• Provide fully integrated system with all required functions
• Have higher education clients or experience
• Support current and potential future social media channels

• Implement a comprehensive social media management solution
• Provide content creation and publishing capabilities
• Enable paid and organic social media integration
• Deliver robust analytics and benchmarking tools
• Support content labeling and scheduling features
• Include workflow and approval processes
• Offer community management capabilities
• Provide audience analysis and persona development
• Deliver content intelligence for strategy insights
• Support competitor and influencer tracking