City Marketing Campaign

City of San Fernando

Buyer seeks an experienced marketing and events management firm to develop and implement a City Marketing Campaign to attract tourism and manage events for FIFA World Cup 2026 and LA Olympics 2028. The campaign aims to showcase San Fernando's unique history, highlight its diverse business community, and position the City as an urban wedding destination. The initial contract term is one year with the option to extend an additional two years through the end of the 2028 Olympics.

• 6/17/2025 - RFP Available
• 7/1/2025 - Deadline for Questions
• 7/3/2025 - Response to Questions
• 7/11/2025 - Proposal Due Date
• 7/21/2025 - Interviews (If needed)
• 8/4/2025 - Agreement Presented to Council

• Develop monthly special events as proof of concept for World Cup/Olympic events
• Support development of World Cup watch party applications
• Plan and execute events to drive foot traffic and business engagement
• Organize networking events, street fairs, and themed market days
• Design and launch a promotional website highlighting San Fernando's offerings
• Optimize website for search engines and ensure mobile-friendliness
• Develop and manage social media campaigns across multiple platforms
• Create high-quality content including images and videos for social media
• Implement targeted social media advertising strategies
• Develop comprehensive marketing campaign showcasing the city's history and culture