Pacific Surfliner Public Relations and Media Services

Orange County Transportation Authority

Buyer seeks a qualified consultant to provide public relations and media services for the LOSSAN Agency's Pacific Surfliner marketing program. The consultant will implement PR campaigns to drive awareness of the Pacific Surfliner train service, generate media coverage, and increase ridership. Services include press release distribution, media relations, crisis management consultation, and executing media events.

• 6/18/2025 - Issue Date
• 6/26/2025 - Question Submittal Date
• 7/10/2025 - Proposal Due Date
• 8/5/2025 - Interview Date

• Develop and implement targeted PR campaigns to generate media coverage
• Write and distribute press releases to print, digital, and broadcast media
• Pitch stories and develop media contacts across transportation and tourism industries
• Manage media lists and build targeted distribution lists
• Track media coverage and provide reporting using monitoring tools
• Provide crisis management consultation
• Manage media requests and draft responses for interviews
• Build and maintain relationships with media on behalf of LOSSAN Agency
• Maintain the Pacific Surfliner Media Room and editorial calendar
• Plan and execute media events in key markets