Creation of State Main Street Trail

Tennessee Department of Economic and Community Development

Buyer seeks to create a cohesive promotional product connecting Tennessee's 47 Main Street Districts. The online product will feature categories of interest to help visitors create itineraries across the state's three grand divisions. The trail aims to enhance local Main Street District economies and create new business opportunities by increasing visitors. Buyer requires a maintained online platform with promotional materials to launch the product.

• 6/24/2025 - RFI Issued
• 7/9/2025 - Proposal Due Date

• Expertise and experience in creating state-wide trails for Main Street communities

• Create cohesive promotional product connecting 47 Main Street Districts
• Develop online platform with categorized interests for visitor itineraries
• Organize districts by Tennessee's three grand divisions
• Develop 4-5 interest categories (heritage, food, outdoor, entertainment, arts)
• Create suite of promotional materials for trail launch
• Design content management system for regular updates
• Enable districts to personalize their content within the trail
• Integrate metrics for measuring visitor engagement and economic impact
• Develop branding and naming strategy for the trail system
• Create maintenance plan for ongoing content updates