City of Glendale

Buyer seeks a qualified, passionate and creative full-service marketing agency to establish and promote the City of Glendale's tourism brand, Experience Glendale. The selected agency must develop marketing campaigns targeting domestic and international audiences for leisure travel, meetings, and events. Buyer requires comprehensive services including creative development, media planning, digital marketing, content creation, and analytics reporting. The contract is for one year with possible extension for four additional years.

• 6/11/2025 - Published Date
• 6/24/2025 - Pre-Offer Conference
• 7/1/2025 - Question Deadline
• 7/9/2025 - Proposal Due Date

• Extensive experience in tourism marketing
• Full-service agency capabilities
• Experience with municipal identity/branding
• Ability to develop content in multiple languages

• Develop and enhance the Experience Glendale tourism brand identity
• Create multimedia marketing campaigns for leisure and meeting planners
• Negotiate and place media effectively across multiple platforms
• Develop and maintain website graphics and digital promotions
• Implement SEO/SEM strategies and social media campaigns
• Organize branded photo shoots and provide post-production editing
• Layout, design and distribute Official Visitors Guide and Lure brochure
• Provide monthly analytics and performance reporting
• Assist with public relations and media relations
• Coordinate promotional events and familiarization tours