Social Content Creative Services

Orange County Transportation Authority

Buyer seeks a full-service social media content creation firm to help achieve transportation communication goals via cost-effective social media content. The consultant will produce various types of content including videos, GIFs, animations, stories, reels, photos, and illustrations. Services will include concept development, pre-production, producing, directing, creative lighting, motion graphics, animation, and social media strategy. The goal is to develop engaging content that communicates effectively with target audiences and increases engagement across social platforms.

• 6/17/2025 - Question Submittal Date
• 7/8/2025 - Proposal Due Date
• 7/29/2025 - Interview Date

• Develop data-driven social media marketing strategies
• Create social media posts optimized for various platforms
• Produce videos, GIFs, animations, and stories for social channels
• Develop content calendars around strategic plans
• Research and incorporate trends and seasonal messaging
• Travel on-site to capture photos and videos
• Establish influencer campaign frameworks when applicable
• Source and manage user-generated content
• Provide regular performance evaluation and recommendations
• Support with on-demand digital design services