Atlanta BeltLine, Inc.

Buyer is seeking a merchandise consultant to support the development of branded merchandise for the Atlanta Beltline project. The consultant will identify brand partnerships, create strategies for selling merchandise at events, and manage an online store. The project aims to develop merchandise that resonates with the community and fosters connection with the Beltline's mission. The contract will span 18 months to ensure successful development of merchandising strategies leading up to the World Cup.

• 6/9/2025 - RFP Issued
• 6/17/2025 - Questions Due
• 7/8/2025 - Proposal Due Date
• 7/21/2025 - Finalist Interviews

• Develop branded merchandise aligned with Beltline's identity and values
• Identify and negotiate brand partnerships with local and national brands
• Create sales strategy for pop-up events along the Beltline
• Manage online store operations including inventory and fulfillment
• Process contracts related to merchandise development and partnerships
• Establish sales revenue goals and profitability projections
• Develop marketing plan to support merchandise sales
• Ensure product diversity, sustainability, and quality
• Execute pop-up sales strategy at Beltline events
• Analyze sales data and provide performance reports