Google Marketing Platform Reseller and Professional Services

Arizona State University

Buyer seeks to establish a contract for licensing agreements and platform support of Google Marketing Platform Services and Google Cloud Platform. The contract requires comprehensive Google Marketing Platform expertise including configuration, training, and strategic guidance. Technical requirements include data pipeline development, cloud function automation, and API integration across Google's marketing and cloud platforms.

• 6/17/2025 - Bid Open Date
• 6/20/2025 - Pre-Proposal Conference
• 6/27/2025 - Deadline for Inquiries/Questions
• 7/8/2025 - Proposal Public Opening
• 7/8/2025 - Proposal Due Date

• Google Marketing Platform Partner certifications for specified products
• Experience with GMP and GCP implementation and support
• Demonstrated expertise in data pipeline development
• Ability to provide strategic marketing platform guidance
• Technical support capabilities with defined SLAs

• Provide licensing agreements for Google Marketing Platform Services
• Support Google Cloud Platform implementation and management
• Develop data pipelines from GMP platforms into BigQuery
• Configure advanced platform settings like Enhanced Ecommerce in GA
• Set up Floodlight in Campaign Manager 360
• Deliver strategic guidance to improve platform ROI
• Provide technical support with defined SLAs
• Conduct customized GMP training sessions
• Automate workflows using Cloud Functions
• Develop custom solutions via GMP/GCP APIs
• Implement data transformation using Dataflow or Dataproc
• Manage complex data pipelines with Cloud Composer
• Create audience exports from GA360 to DV360
• Provide onboarding process for new GMP users
• Maintain platform accountability and performance quality
• Conduct regular performance reviews and strategic planning
• Support advanced analytics and marketing AI
• Integrate first-party data with Google platforms
• Enable data-driven attribution models
• Implement audience strategy solutions