Fresh From Florida Grocery Retailer Marketing Program

Florida Department of Agriculture and Consumer Services

Buyer seeks a marketing partner to promote Florida agricultural products in Canadian grocery stores. The program requires promoting and generating additional retail sales for Florida agricultural products through various marketing channels. The vendor will implement the 'Fresh from Florida' Retail Program in Metro Ontario supermarkets. This single source procurement aligns with Florida's Agricultural Promotional Campaign Act.

• 6/16/2025 - Date Posted
• 7/7/2025 - Proposal Due Date
• 6/30/2026 - Contract End Date

• Must be a non-paid member of the 'Fresh From Florida' Industry Membership program

• Plan, draft, print, and publish weekly online Metro Ontario sale flyers featuring Florida agricultural products
• Plan, print, and distribute in-store signage to all Metro Ontario supermarkets
• Coordinate in-store promotions for all Metro Ontario supermarkets
• Plan, publish, and print vendor-specific publications for distribution in-store
• Plan and publish social media posts on Metro Ontario's official social media accounts
• Promote Florida produce, seafood, meat, and horticulture within stores
• Generate additional retail sales through circular advertisements
• Promote Florida agricultural products through television advertising
• Utilize the 'Fresh From Florida' logo in marketing materials
• Increase visibility of Florida agricultural commodities in Canadian market