Children's Oncology Group

Buyer seeks a consultant to strengthen and refine their brand identity over a 7-month period. Buyer is the world's largest organization devoted to childhood cancer research, uniting over 12,000 experts across 225+ institutions. The project aims to create a cohesive brand strategy to foster awareness and trust with existing and potential partners. Key deliverables include a new public-facing website, brand guidelines, digital content strategy, and a long-term communication plan.

• 5/16/2025 - Call for proposals announced
• 6/6/2025 - Clarifying questions submission deadline
• 6/20/2025 - Response to questions
• 7/4/2025 - Proposal Due Date
• 8/1/2025 - Successful candidate decision
• 8/15/2025 - Contract awarded
• 9/15/2025 - COG Fall Group Meeting
• 5/15/2026 - Project completion deadline

• Solid understanding of brand positioning, brand architecture, and market research
• Experience with non-profit or membership organizations
• Knowledge of distributed leadership model
• Highly developed project management skills
• Ability to leverage technology for remote organizations
• Creative mindset with results-driven approach
• Familiarity with research-based organizations

• Develop stakeholder-informed brand strategy to attract and maintain supporters.
• Create core organizational narrative that unifies perceptions and messaging.
• Design new public-facing website with modern navigation and content architecture.
• Develop organization tag line and updated Brand Style Guidelines.
• Create digital content strategy with platform-specific approaches.
• Establish standard operating procedures for press releases.
• Attend Fall Group Meeting to engage with stakeholders.
• Develop measurable brand strategy project workplan with clear timeline.
• Establish baseline engagement metrics to determine communication success rates.
• Create three-to-five year communication and engagement vision roadmap.
• Identify staffing and resource needs for ongoing brand management.
• Implement SWOT analysis of existing brand environment.
• Assess current brand visibility, perception and stakeholder satisfaction.
• Design measurable long-term communication and outreach plan.
• Provide project status reports and regular updates.
• Analyze social media platform effectiveness for target audiences.
• Create website training materials for non-technical users.
• Develop website implementation and roll-out strategy.
• Coordinate professional digital imagery and video acquisition.
• Facilitate consensus-driven planning process with distributed leadership model.