Jurupa Community Services District

Buyer seeks a qualified firm to conduct a Brand Alignment Study to assess whether its current name and visual identity reflect its broad scope of services and diverse communities. The project will include stakeholder engagement, brand perception analysis, and development of strategic recommendations. The consultant will evaluate if the current branding effectively represents buyer's role in water, wastewater, parks and recreation services for over 140,000 residents in Eastvale and Jurupa Valley.

• 6/9/2025 - RFP Advertisement
• 6/17/2025 - RFP Questions Due
• 7/3/2025 - Proposal Due Date
• 7/7/2025 - Interviews for Short-Listed Consultants
• 7/21/2025 - Negotiation/Contract signed
• 8/25/2025 - Anticipated Board Approval/Start Date

• Conduct brand perception research with stakeholders and community members
• Facilitate interviews and workshops with Board of Directors and Executive Team
• Evaluate effectiveness of current JCSD name and identity
• Develop naming options if current name needs adjustment
• Create up to ten preliminary visual identity concepts
• Develop key messaging pillars aligned with District's mission
• Create implementation roadmap for updated branding elements
• Conduct focus groups with diverse demographic segments
• Review existing JCSD branding materials and strategic documents
• Present findings and recommendations to Executive Team and Board