Iowa Department of Agriculture and Land Stewardship

Buyer seeks a qualified marketing partner to develop and execute two promotional campaigns for conservation programs. The first campaign promotes the WQI Cover Crop Cost-Share program in summer 2025. The second campaign promotes the Crop Insurance Discount Program in fall 2025. Buyer requires a mix of 30-second radio ads and digital advertising targeting Iowa farmers and landowners.

• 7/3/2025 - Proposal Due Date
• 7/21/2025 - Cover crop cost-share campaign start
• 1/15/2026 - Project completion deadline

• Extensive experience in branding and marketing related to agriculture/crops in Iowa
• Ability to produce 30-second radio spots
• Provide contracting and invoicing through one contact

• Develop paid media schedule for two conservation programs
• Produce and place 30-second radio ads with male and female voiceovers
• Place digital ads on agricultural trade publication websites
• Implement digital re-targeting strategies
• Target farmers and landowners in Iowa age 18+
• Estimate target audience size and potential campaign reach
• Provide weekly performance reports during campaigns
• Monitor and optimize digital ad performance throughout campaigns
• Deliver full performance reports after each campaign ends
• Run summer campaign for cover crop cost-share program
• Run fall campaign for crop insurance discount program
• Coordinate with IDALS-run social media campaign