City of Mountlake Terrace

Buyer seeks a consultant to develop a comprehensive city-wide brand identity and create a strategy for placemaking/wayfinding implementation. The project includes applying the brand identity to an economic development marketing strategy. Buyer requires a consultant with experience in municipal branding, design, placemaking, and destination marketing within economic development contexts. The consultant must facilitate an inclusive creative process with government agencies, community members, and business stakeholders.

• 6/11/2025 - Proposer Questions Due
• 6/13/2025 - Questions and Responses Posted
• 7/3/2025 - Proposal Due Date
• 7/15/2025 - Interviews with Evaluation Committee

• Experience with minimum of three clients, preferably governmental organizations
• Ability to meet with staff and stakeholders through in-person and virtual options
• Available for regular project management check-ins via phone or video call
• Must obtain a City of Mountlake Terrace business license if selected

• Conduct community engagement activities to gather insights from diverse stakeholders
• Develop a comprehensive brand identity reflecting the city's unique strengths
• Create wayfinding signage and placemaking branding designs
• Design a scalable brand system for various applications
• Develop a brand governance framework for maintaining brand over time
• Deliver a cohesive brand strategy document with positioning guidelines
• Create a brand guide for city staff and external partners
• Provide strategic recommendations for economic development marketing
• Design neighborhood-specific branding elements within unified city identity
• Incorporate DEI-centered branding principles throughout development process