Office of the Governor of Texas

Buyer seeks a qualified agency to provide tourism public relations and marketing services in Continental Europe, with focus on Germany as the primary market and Netherlands and France as secondary markets. The contractor will develop and implement a comprehensive PR and marketing campaign creating a positive image of Texas as a premier travel destination. Services include media relations, social media strategy, consumer promotions, travel trade relations, and performance measurement. The contract will run from signing through August 31, 2026, with possible renewals through 2029.

• 6/4/2025 - HSP Pre-Bid Conference
• 6/6/2025 - Deadline for Submission of Questions
• 6/10/2025 - OOG's Response to Questions Posted
• 6/12/2025 - Deadline for HSP Courtesy Review Request
• 6/16/2025 - OOG Provides HSP Courtesy Review
• 6/30/2025 - Proposal Due Date
• 7/24/2025 - Anticipated Start Date

• Maintain a fully operational physical office in Germany
• Provide professional staff experienced in public relations and marketing
• Dedicate an Account Manager proficient in English
• Experience with tourism and DMO accounts of similar scope

• Generate positive media coverage of Texas as a premier travel destination
• Develop and implement a robust social media strategy
• Conduct high-profile integrated consumer promotions
• Lead efforts marketing Texas to Travel Trade
• Create cooperative marketing programs with industry partners
• Provide ongoing crisis management related to tourism
• Conduct Media and Travel Trade FAM tours
• Plan and execute Media Missions and Sales Missions
• Develop detailed Public Relations and Marketing Plan
• Track and report on performance metrics