Muskegon Community College

Buyer seeks a qualified vendor to provide media planning, buying, and placement services to support lead generation, enrollment, and awareness campaigns. The vendor will develop new plans and manage paid digital and traditional media while providing guidance from creative concept to reporting results. Buyer has an in-house marketing team that designs and produces all creative assets. The first campaign will focus on 2026 Winter Enrollment with classes starting in January 2026.

• 5/22/2025 - RFP Issued
• 6/5/2025 - Deadline for Receiving Questions
• 6/19/2025 - Response to Questions
• 6/30/2025 - Proposal Due Date
• 7/16/2025 - Selection of Vendor
• 8/1/2025 - First Media Buy

• Develop media plans for enrollment and awareness campaigns
• Manage paid digital and traditional media to support lead generation
• Provide guidance on creative concept development and testing
• Negotiate and secure media space with vendors
• Traffic creative assets to media vendors
• Monitor and optimize campaign performance continuously
• Deliver weekly tracking and monthly performance reports
• Provide analytics and consulting on landing pages
• Execute Fall, Winter, and Summer enrollment campaigns
• Collaborate with MCC's in-house marketing team