Estuary Transit District

Buyer is seeking qualified firms to provide comprehensive Public Relations services to support communications, outreach, and community engagement goals. The selected firm will develop and execute integrated PR campaigns, manage media relations, support crisis communications, and promote key initiatives across multiple channels. Buyer serves 16 municipalities throughout Middlesex County and parts of New London County under the name River Valley Transit, providing public transportation services.

• 6/2/2025 - RFP issued
• 6/9/2025 - Deadline to submit questions
• 6/12/2025 - Responses to questions by ETD
• 6/30/2025 - Proposal Due Date
• 7/1/2025 - Estimate date of contract award

• Experience in public opinion outreach
• Familiarity with public transit services
• Public relations experience
• Evidence of persuasive marketing campaigns
• Creative approach to educating about public transit
• Knowledge of Middlesex County demographics and structures
• Experience working with financially constrained public agencies

• Assess public understanding of transportation value in the community
• Develop creative messaging and consistent brand placement
• Create marketing, PR, and media plan including digital strategies
• Identify partnerships and co-branding opportunities
• Develop public outreach and engagement plan
• Manage media relations and crisis communications
• Create awareness of transit with non-traditional stakeholders
• Develop diverse community communications and stakeholder engagement
• Establish regular social media and email communications
• Position transit as solution to regional challenges