Collier County Board of County Commissioners

Buyer seeks a full-service advertising, promotion, marketing and digital firm with extensive experience in tourism destination marketing. The successful firm will promote Collier County as a luxury tourist destination worldwide. The firm will develop strategic marketing plans, implement advertising campaigns, manage social media content, and provide detailed performance metrics. The services include destination branding for Naples, Marco Island, and Everglades areas.

• 6/30/2025 - Proposal Due Date

• Develop annual marketing plan and longer-term strategic plan
• Create advertising campaigns for international and domestic markets
• Manage paid social media content across multiple platforms
• Provide ROI metrics and proof-of-performance for all campaigns
• Develop strategic targeting for consumers, meeting planners, and sports events
• Explore joint-advertising programs with travel-related businesses
• Prepare monthly reports for Tourist Development Council meetings
• Manage social media during emergency situations
• Provide website support, SEO, and content generation
• Present marketing performance at board meetings