Board of County Commissioners, Walton County, Florida

Buyer seeks a public relations firm to develop and implement a strategy for securing earned media coverage. The campaign should complement existing advertising efforts and focus on promoting non-peak tourism seasons. The firm will target key markets including Atlanta, Houston, Dallas/Ft. Worth, Nashville, and emerging markets like Denver, St. Louis, and New York City.

• 6/23/2025 - Last Day for Questions
• 6/30/2025 - Proposal Due Date
• 7/1/2025 - Review of Submittals
• 7/15/2025 - Review Committee Ranking
• 7/17/2025 - Interviews (If Required)
• 8/5/2025 - BCC Award

• Must be recognized by independent sources as specializing in public relations and tourism
• Must be a full-service PR company with national destination experience
• Must have strong media relationships with travel writers and editors
• Must have experience across broadcast, print, online, and social media
• Must have experience collaborating with marketing partners
• Must have experience in crisis communications and branding

• Develop public relations strategy to secure earned media in print, broadcast, and interactive outlets
• Conduct regular media pitches and news release development/distribution
• Monitor industry news and host journalist familiarization trips
• Create crisis communication plans and provide media training
• Target identified key markets and regional/national media outlets
• Promote non-peak season tourism (September-February visitation)
• Position Walton County as a premier visitor destination
• Provide monthly and annual detailed activity reports
• Compile and submit awards for top accredited PR and tourism associations
• Coordinate deskside visits in approximately three markets annually