Moab Office of Tourism

Buyer seeks a qualified strategist and branding agency to develop and implement a comprehensive strategy, brand identity, and activation for Moab as a premier tourism destination. The project aims to enhance Moab's reputation beyond being a gateway to national parks while ensuring sustainable tourism practices. Buyer wants to create a brand that touches all stages of the visitor lifecycle while gaining buy-in from the local community.

• 6/1/2025 - RFP issued
• 6/15/2025 - Deadline for questions
• 6/27/2025 - Proposal Due Date
• 7/14/2025 - Interview invitation
• 8/4/2025 - In-person interview
• 8/11/2025 - Identification of Potential Awarded Offeror
• 9/15/2025 - Signing of Contract
• 10/1/2025 - Anticipated Authorization to Proceed

• Agree to submit maximum 30-page response
• Ability to meet requirements stated in Expected Deliverables
• Key personnel must interview in person in Moab

• Develop comprehensive business strategy and brand platform for tourism destination
• Create new brand identity including logo, typography, palette and visual assets
• Conduct destination audit including competitive landscape analysis and stakeholder interviews
• Develop tourism narrative for outdoor adventures, film tourism and destination weddings
• Create messaging strategies for both peak and off-season tourism periods
• Design and implement new brand across website, social media and print materials
• Produce photography and video assets for paid media campaigns
• Develop difficulty systems and itineraries for outdoor recreation activities
• Integrate brand with local businesses and community stakeholders
• Create brand implementations for signage, visitor center and promotional merchandise