Commonwealth of Massachusetts Operational Services Division

Buyer is soliciting vendors for Advertising, Marketing & Event Planning Services. The contract will serve as the primary Statewide Contract for these services used by Executive Agencies of the Commonwealth. Buyer intends to develop a list of pre-qualified vendors to provide services in five categories including Web-Based/Social Media, Creative Services, Marketing Services, Event Planning, and Integrated Marketing Services. The resulting Contract will replace the current SWC PRF70 and will be available to all eligible entities.

• 6/2/2025 - Bidders Conference
• 6/12/2025 - Deadline for Questions
• 6/17/2025 - Official Answers Published
• 6/19/2025 - Bid Amendment Deadline
• 6/26/2025 - Proposal Due Date
• 9/1/2025 - Estimated Contract Start Date

• Two years in advertising, marketing, and event planning services
• Experience with strategic positioning and developing brands
• Experience working with specialized target markets
• Demonstrated expertise in applicable service categories

• Develop strategic marketing plans and brand positioning strategies
• Produce creative content including graphic design and commercial photography
• Manage social media campaigns and web-based marketing initiatives
• Plan and execute events including virtual events and conferences
• Coordinate media buying and monitoring across multiple platforms
• Create video production and public service announcements
• Develop and implement public relations campaigns
• Create advertising campaigns for specific target markets
• Design and produce promotional materials and collateral
• Provide integrated marketing services across multiple channels