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Mobility and Parking Educational Outreach and Communications
City of Columbus
Buyer seeks a communications consultant to provide comprehensive educational outreach for mobility and parking initiatives. Buyer manages approximately 20,000 paid and/or permitted on-street parking spaces and several Downtown public parking garages. The contract will support public outreach for innovative programs including the shared mobility program, smart loading zones, and implementation of the new Strategic Parking Plan. Buyer desires to build on its successful ParkColumbus brand to enhance customer experiences.
- 6/17/2025 - Question Cut-Off Date
- 6/26/2025 - Proposal Due Date
- 7/3/2025 - Consultant Selected
- 7/14/2025 - Scope Meeting
- 7/31/2025 - City Council Legislation
- 9/1/2025 - Notice to Proceed
- Develop program-specific public outreach plans and marketing campaigns
- Create media strategies including paid and earned media
- Develop news articles, press releases, and collateral materials
- Manage social media content strategies and calendar
- Create educational videos including the My Buddy Charles campaign
- Deploy street team ambassadors for field outreach
- Develop customer surveys and market research
- Provide crisis communication planning for emergencies
- Manage the ParkColumbus brand across all materials
- Support promotion of smart loading zone and mobility initiatives
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