Marketing & Communications Request for Proposals

North Carolina Turnpike Authority

Buyer seeks a qualified contractor to provide full-service marketing, communications, and advertising services to support various marketing, outreach, and education programs. The contractor will develop strategies to increase public awareness of toll collection programs, promote NC Quick Pass transponder sales, and educate drivers on payment options. Services include public communications planning, media research, content creation, website management, and community outreach for both existing toll facilities and projects under development.

• 5/15/2025 - Mandatory Pre-Proposal Meeting
• 5/29/2025 - Proposer Questions Due
• 6/12/2025 - NCTA Responds to Questions
• 6/25/2025 - Proposal Due Date
• 7/28/2025 - Notification of Shortlisted Proposers
• 8/11/2025 - Oral Interviews & Presentations

• Develop integrated marketing and communications campaigns for toll collection programs
• Create public relations strategies for diverse communities and multilingual audiences
• Manage NC Quick Pass app and website user experience
• Develop advertising content across print, digital, broadcast, and out-of-home media
• Plan and execute community outreach events and presentations
• Create branding concepts and graphic design elements
• Develop website and mobile app content and features
• Track and report campaign metrics and performance analytics
• Create crisis communications and response management scenarios
• Facilitate customer and neighbor outreach initiatives