First 5 San Mateo County

Buyer seeks a consultant to develop and implement a Strategic Communications Plan that will serve as a roadmap for communication activities and public education campaigns supporting children prenatal to age 5 and their families. The plan will support the Commission's 2025-2030 Strategic Plan implementation across four core domains: Quality Care and Education, Healthy Children, Resilient Families, and Systems Change. Buyer aims to increase knowledge of its role, initiatives, and impact while promoting understanding of early brain development throughout San Mateo County.

• 6/11/2025 - Deadline to Submit Questions
• 6/18/2025 - Responses to Questions Posted
• 6/25/2025 - Proposal Due Date
• 7/7/2025 - Interviews (tentative)
• 7/21/2025 - Notification of Intent to Award Contract
• 7/26/2025 - Deadline to Appeal
• 7/28/2025 - Commission Meeting to Approve Funding

• Three years experience within last five years in services of similar size and scope
• Completed two similar projects within last four years for public entities serving 750,000+ people
• One project must have been in California
• Registration and good standing with SAM.gov

• Develop Strategic Communications Plan and Implementation Plan for 2025-2028
• Refresh brand identity and style guide
• Create early brain development public education campaign
• Conduct stakeholder engagement with staff, commissioners, and community members
• Develop key messages for diverse target audiences
• Design and implement communications campaigns
• Refresh and maintain WordPress website with ADA compliance
• Develop digital and social media strategy
• Create multimedia storytelling content including video and photography
• Establish analytics and reporting for communications effectiveness
• Provide multilingual content in Spanish and Simplified Chinese
• Update communication policies and standardized internal processes
• Develop content strategies across multiple platforms
• Increase communications collaboration with partner organizations
• Integrate DEIB principles throughout all communications strategies
• Provide crisis communications support as needed
• Create program and outreach materials and templates
• Formulate recommendations for technology and innovation
• Develop mechanisms to incentivize parent engagement
• Provide executive director and commissioner support as ambassadors