Coastal Mississippi

Buyer seeks a qualified agency to provide public relations and social media services to attract and serve visitors. Buyer requires strategic and creative approaches based on sound research to increase awareness as a travel destination. The agency will become the creative agency of record for three fiscal years with focus on reputation management, brand integrity, media relations, and content creation targeting experiential travelers.

• 6/25/2025 - Final day to submit questions
• 6/25/2025 - Proposal Due Date
• 7/9/2025 - Questions answered
• 8/27/2025 - Proposals evaluated and interviews conducted
• 8/28/2025 - Agency selected and contract negotiations commence
• 9/25/2025 - Contract approved
• 10/1/2025 - Work begins

• Create messaging portfolio and identify content gaps
• Develop and build a public relations strategy
• Create dynamic campaigns for niche visitor segments
• Develop destination-specific market campaigns
• Execute reputation management strategies
• Maintain brand integrity across platforms
• Conduct media relations and outreach
• Manage organic social media presence
• Plan and execute tourism events
• Provide media training for staff
• Create print and digital collateral pieces
• Design website redesign
• Develop sustainable travel campaign
• Create testimonial collection strategy
• Produce monthly analytics reports
• Position destination as affordable and attractive
• Target experiential travelers and families
• Adapt messaging to changing public health guidelines
• Collaborate on digital content creation
• Execute broadcast media strategies