This RFP is currently open for proposals.
Sign up for an account to get RFPs matching your business in your inbox.

Brand Health Research Services for Enterprise Brand Strategy and Management

6/25/2025
-
Arizona

Arizona State University

Buyer seeks qualified firms to provide comprehensive brand health research services for enterprise Brand Strategy and Management. Services include primary qualitative and quantitative research, creative pre-testing, data analytics, website tracking, and user experience testing. Buyer wants to measure brand health including equity, competitive benchmarking, attitudes, and perceptions among constituents including prospective students, current students, alumni, and donors. The contract will be for three years with possibility of two one-year renewals.

  • 5/28/2025 - Bid Open Date
  • 6/11/2025 - Deadline for Inquiries
  • 6/25/2025 - Bid Opening Information Meeting
  • 6/25/2025 - Proposal Due Date
  • Experience with brand health research methodologies and measurement tools
  • Proficiency in processing survey data across quantitative tracking studies
  • Familiarity with compliance and privacy regulations for educational institutions
  • Experience conducting research with university constituents and stakeholders
  • Understanding of university brand values and challenges
  • Conduct primary qualitative research on brand health with various constituents
  • Perform quantitative research analyzing brand equity and competitive benchmarking
  • Execute creative pre-testing for advertising materials and campaigns
  • Analyze secondary research and syndicated reports on higher education
  • Perform advanced data analytics including causal path analysis
  • Track website visitor behavior across ASU web properties
  • Create web behavior profiles of university constituents
  • Conduct remote user experience testing on digital platforms
  • Evaluate media campaign effectiveness across multiple channels
  • Assess website user satisfaction with comprehensive diagnostics