Mississippi Department Of Wildlife, Fisheries & Parks

Buyer seeks a qualified media buying agency to support statewide and regional digital marketing efforts. The goal is to enhance public engagement, increase revenue-generating activities, and elevate brand awareness. The selected agency will provide strategic media planning, buying, placement, performance monitoring, and reporting services. Buyer aims to promote participation in outdoor recreation and conservation stewardship through effective marketing campaigns.

• 5/20/2025 - First Advertisement Date
• 5/27/2025 - Second Advertisement Date
• 6/24/2025 - Proposal Due Date
• 8/12/2025 - Intent to Award
• 8/21/2025 - Reconsideration Window
• 9/3/2025 - PPRB Meeting
• 9/4/2025 - Anticipated Performance Period Start

• Experience working with similar organizations like government agencies or tourism boards
• Ability to track and measure identified KPIs
• Ability to provide clear, consistent, and actionable reporting

• Develop comprehensive digital media plans for key MDWFP priorities
• Negotiate and secure competitive rates for digital advertising placements
• Execute media buys across approved platforms
• Continuously monitor campaign performance against established KPIs
• Provide proactive insights and recommendations for campaign adjustments
• Establish and maintain daily accessible performance dashboard
• Deliver monthly presentations summarizing key insights and trends
• Implement necessary optimizations based on performance data
• Align media plans with specific campaign objectives
• Ensure accurate tracking and reporting of campaign performance